Post by account_disabled on Nov 25, 2023 6:51:38 GMT
The key elements of the brand are the name, slogan and logo. These elements create a whole that will be present at every stage of building a relationship with the client. Branding is extremely important in all processes related to the communication of a given company. This is not only direct contact with the customer, materials and offer folders with a recognizable logo, but also every product that will have this type of element. In this way, thanks to branding, the entire visual identification system of the company is created, thanks to which it is associated, recognizable and can be an element of building a stable market position for years.
Brief – is a detailed document that contains all important information about the company and its expectations in relation to the advertising campaign or marketing strategy being developed for it. The brief may take the form of questions and answers, a survey, a detailed Email Marketing List description or another form. Its key element is to present clear information about the company's target group and the strengths and advantages on which the advertising should be based. This is also information that the company would not like to communicate or focus on as part of the campaign. Brief is a key set of information on which all advertising activities are based.
It is also a key element thanks to which it is possible to get to know the company, understand its products and mission. Thanks to this type of document, promotional or advertising activities are carried out more efficiently, more precisely and in a more focused way. The more information about the company and its products is included in the brief, the more accurate and accurate the advertising campaign will be. The brief also includes a description of current marketing activities, an outline of the competition, the planned scope of advertising activities, budget and time allocated for the implementation of the campaign.
Brief – is a detailed document that contains all important information about the company and its expectations in relation to the advertising campaign or marketing strategy being developed for it. The brief may take the form of questions and answers, a survey, a detailed Email Marketing List description or another form. Its key element is to present clear information about the company's target group and the strengths and advantages on which the advertising should be based. This is also information that the company would not like to communicate or focus on as part of the campaign. Brief is a key set of information on which all advertising activities are based.
It is also a key element thanks to which it is possible to get to know the company, understand its products and mission. Thanks to this type of document, promotional or advertising activities are carried out more efficiently, more precisely and in a more focused way. The more information about the company and its products is included in the brief, the more accurate and accurate the advertising campaign will be. The brief also includes a description of current marketing activities, an outline of the competition, the planned scope of advertising activities, budget and time allocated for the implementation of the campaign.