Post by account_disabled on Nov 14, 2023 6:24:34 GMT
For example, by discussing it in more detail, highlighting a different side of the subject or doing it in a different form (video, infographic, etc.). If you doubt the possibilities of surpassing existing content, consider another topic. Step 4: the target group(s) Who are you going to send the content to We first searched within our own sector for target groups for whom this subject is interesting. Think of garden bloggers and garden-related websites, gardeners and garden centres. We also looked for target groups that basically had nothing to do with us. So outside our industry. An example: brokers.
A garden is connected to a house. And a house is again the link with the real estate agent. A climate-resistant garden can be a plus when buying or selling a home. So probably a good topic for brokers to cover in a blog. So we photo editor searched further and we also came across: Insurers: less water damage means fewer claims. Municipalities, provinces and the government: a water-resistant garden relieves the sewer. As a result, flooding on the street is less likely to occur.
Websites focused on the climate and sustainability: a water-resistant garden relieves the sewer. Less water to the sewer means less water to treat. That is good for the climate. Tip Think carefully for which target groups and websites it could be interesting. Search within but certainly also outside your own industry. So also look for a connection with companies or organizations that are active in another branch. If there is a connection, no matter how small, there are link opportunities. Build a bridge to those other branches from your product or service. IMPORTANT: This step can also be your starting point.
A garden is connected to a house. And a house is again the link with the real estate agent. A climate-resistant garden can be a plus when buying or selling a home. So probably a good topic for brokers to cover in a blog. So we photo editor searched further and we also came across: Insurers: less water damage means fewer claims. Municipalities, provinces and the government: a water-resistant garden relieves the sewer. As a result, flooding on the street is less likely to occur.
Websites focused on the climate and sustainability: a water-resistant garden relieves the sewer. Less water to the sewer means less water to treat. That is good for the climate. Tip Think carefully for which target groups and websites it could be interesting. Search within but certainly also outside your own industry. So also look for a connection with companies or organizations that are active in another branch. If there is a connection, no matter how small, there are link opportunities. Build a bridge to those other branches from your product or service. IMPORTANT: This step can also be your starting point.